What is Ignition?

Over the past few years we have advised our clients and portfolio companies in sales, business development, strategy and tactical implementations. In the process we have developed specific methods of conducting market research, product strategy and new product launch implementations. We have also developed proven reporting systems to give vital operating information to executive management.

We call the method we developed Wheatstone Ignition, and using this method we work with company owners and managers through a company's entire life cycle.

We have combined sales business and IT management experience into a systematic framework to help clients create and implement product launch strategies, secure early customers, develop a reseller channels, define strategic models, and recruit senior management talent.

Start-up Company Support Services

Have you proven the success of your products and services in your home market, but need to prove success across a number of geographies on an international stage?

The tremendous success of a handful of high-tech products doesn't even begin to balance out the failure of most others which looked set for success, only to fizzle out in the wider marketplace. Do you have the knowledge, skills and experience to scale up your business activities to address the needs of the mass market?

Our consultants have launched successful companies and taken products through the full technology adoption life cycle. Our skills are also widely used to assist US and Pacific Rim companies establish their first foothold in Europe. We have "crossed the chasm" and been "inside the tornado". We have experience of creating profitable reseller and distribution programmes, and have managed the customer service aspects of rapidly growing organisations.

International Market Development Services

Have you proven the success of your products and services in your home market, but need to prove success across a number of geographies on an international stage?

While many technology firms have promising products and strong funding, they lack the international sales and business development expertise and staff to take their product to new markets and achieve strong and sustained sales revenues. That is where Wheatstone can help. By employing our disciplined Ignition approach, Wheatstone clients rapidly achieve revenue goals, avoid costly errors in sales and business strategy, and build a repeatable model for revenue success.

Other services offered within this portfolio include:

     ·     Web Marketing and Web Commerce

     ·     Executive Mentoring

     ·     Business Planning

     ·     Sales team alignment & management

Please contact us if you would like to discuss your company needs and ways in which we might help. And if we can't help you ourselves we'll try to direct you to someone who can.